How can effective PR and communication help to strengthen your business?

Nordic Chamber of Commerce organized on Wednesday 18 May 2016, at Esplanade Zagreb Luxury Hotel, a business breakfast with IM&C agency, member of the Nordic Chamber of Commerce.

The topic was:How can effective PR and communication help to strengthen your business?

During the lecture, representatives of Nordic Chamber business community obtained detailed information about different areas of strategic communication such as social, economic, political, cultural and media environment in a local country. The presentation demonstrated how Public Relations present very important strategic tool in preventing and avoiding crisis situations, with a focus on systematic and targeted communication management as an integral part of management company. Based on the concrete real life examples, and cases from daily practice, it was shown how Public Relations can enhance daily business life and why communication advisers should be seen as company's natural allies on their road to the business success and efficient fulfilment of company’s goals.

The lecture raised huge interest among Nordic Chamber of Commerce members, business partners and representatives of several Embassies, and was followed by Q&A related to the subject.

To view photos from the business breakfast, please visit Photo Gallery or click here.