Business breakfast - managing public relations

We are pleased to invite our members to the Business Breakfast on Public Relations Management, hosted by MMD, on Tuesday, 3rd July 2007, starting at 09:00 hrs at the Hotel Internacional. The breakfast will have a focus on the importance and value of public relations in your business and how a strategically planned corporate communications strategy can help achieve business objectives.

Public relations (PR) and corporate communications are increasingly important in the today’s highly competitive world. It creates and protects the corporate reputation which is an cruicial element in achieving the business objectives as the intangible asset are becoming equally (if not more) important as the tangible asset in evaluating the value and performance of the company. Good corporate reputation helps companies to ensure compliance and shareholder value, to improve investor relations and profile, to have better stakeholder relations as well as easier issue management. This is particularly the true for the companies entering the new markets, whose corporate reputation can enable an easier entry into new markets and brand extensions. Therefore, a strategically planed corporate communications plan contribute to achieving the business objectives.

Mmd Corporate, Public Affairs & Public Relations Consultants

With offices in 18 countries, Mmd is the unrivalled market leader in corporate communications, public affairs and public relations across Central Eastern Europe, South East Europe and Russia and CIS.

Participation free of charge. Breakfast buffet will be served. Application form can be downloaded here. Applications by 29 June.