Iceland continues to inspire with successful tourism campaign

Following the Eyjafjallajokull volcanic eruption in April 2010, the visitor numbers to Iceland dropped significantly. Due to this, Inspired by Iceland campaign was launched... The aim of  this tourist campaign is to boost the positive image of the country thereby encouraging people to visit again. Inspired by Iceland’s main focus was, and still is to showcase Iceland’s many unique and appealing attributes by allowing individuals to share their stories and memories of the country. In addition to this, Inspired by Iceland has also organised and held many events across the country and online, showcasing Iceland’s culture and natural beauty.
In June 2010, the Inspired by Iceland campaign was kick started with such an event. ‘Iceland Hour’ involved the whole nation of Iceland for one hour to welcome and encouraging the world to experience Iceland themselves with online messages. Over 1 million messages and e-cards were sent and the Inspired by Iceland promotional video was downloaded over 1 million times that same day. Tweets reached over 5 million people on the same occasion. Full article is available here

Source: Ice News, May 2011